What did we achieve?
- We reduced the page load time by 27% from 2.96s to 2.15s
- We reduced the app server response time by 25% from 365ms to 275ms.
What is the impact?
- We reduced the number of profile resigns by 24%
- We increased the number of messages by 71%
What does this mean?
In online dating, revenue is a function of activities. The more active people gather on an online dating site, the more revenue is typically seen in the business. Activity on the other hand is a complex function of ‘messages transported’, ‘searches done’, ‘profiles viewed’, ‘pictures seen’ and so on.
So, in our case. The decrease in page load time led directly to higher activity on our platform. Higher activity leads to higher revenues. We’ve seen our impact on revenues driven by reduced page load time.